Product Design for New Balance | Studio FY7


Clients: New Balance, Studio FY7
Studio FY7 is a brand and studio based in Paris, France, in partnership with New Balance on select footwear.



Design and Art Direction for Studio FY7 New Balance 992alongside creative directors (color design, graphic design, technical applications)

Creative Direction: Younes Bendjima, Sam Jarou
Designed with Younes Bendjima, Sam Jarou, New Balance
Not Pictured: Digital Media & Collateral for Campaign




New Balance 992 featured in Studio FY7 Editorial Campaign

Shot by Bilal El Kadhi
Direction: Younes Bendjima, Sam Jarou
Styling: Dan Sablon





Studio FY7 New Balance 576 inspired by the Mediterrean Sea
Supported creative directors with graphic design, technical applications, artwork re-touching
Not Pictured: Digital Media & Collateral for Campaign

Creative Direction: Younes Bendjima, Sam Jarou
Design Concept by Younes Bendjima, New Balance
Photos by Pierre Falempin




New Balance 576 featured in Studio FY7 editorial campaign

Shot by Gray Sorrenti
Styling: Pau Avia





Design and Art Direction for Studio FY7 Hat of the ‘1993’ Collection
︎︎︎ Featured in Complex’s New Style Releases

Creative Direction: Younes Bendjima, Pierre Falapin
Designed with Younes Bendjima