Brand Identity & Design Applications for roamr
Client: roamr
roamr is a technology-backed luxury fitness company and run club featuring a proprietary AR running product.
Roam149: roamr’s flagship run club & showroom in NYC
roamr is a running studio that features their in-house made and owned state-of-the-art AR running product, exclusively featured in their NYC flagship, Roam149. As principal designer, I served in shipping roamr’s naming, identity stystem, consumer experience (digital & phsyical), design language, print material, product consulting, performance design (including spatial/entrance design), merchandise, product UI, and supporting art direction.
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Roam149 Banners for NYC flagship
From 2021-2022, I served as the creative director & designer, developing preliminary design language to build funding interest. This branding sweep drove completion of rounds in preparation to fund cross-functional team operations in 2023:
Preliminary Brand & Print Design
Preliminary Naming, Branding, Print Design Concepts for NYC Bill Postings
Prelimary Design Concept for Front Door & Entrance
