Brand Identity & Design Applications for roamr
Client: roamr
roamr is a technology-backed luxury fitness company and run club featuring a proprietary AR running product.
Roam149: roamr’s flagship run club & showroom in NYC
roamr is a technology-backed company and fitness group who opened a run
club in NYC called Roam149 to double as their product showroom. The flagship offers a
fitness space for members and contains their state-of-the-art running product
with augmented-reality features. As principal designer, I served in shipping roamr’s naming, identity stystem, consumer experience (digital & phsyical), design language, print material, product consulting, performance design (including spatial/entrance design), merchandise, product UI, and supporting art direction.
roamr/Roam149 Signage and OOH
In 2021, I served as brand designer in developing preliminary design language to build funding interest. This branding sweep drove completion of rounds in preparation to fund cross-functional team operations in 2023:
Preliminary Branding Options
Preliminary Options for Name, Brand, NYC Bill Postings
Installation Design and Art Direction for roamr Running Showroom - Roam149
