Creative Direction + Design for roamr, Run Club in NYC


Client: roamr/Roam149
roamr: Run Club/Group
Roam149: roamr’s flagship running location in NYC
2021-2023

roamr is a running studio that features their in-house made and owned state-of-the-art AR running product - exclusively featured in their NYC flagship, Roam149.

As creative director, I was tasked with developing the company + studio names, brand identity, design system, running product consulting, front door/entrance design, merchandise, UI, and related creative direction.


︎︎︎ roamr Website



︎︎︎ Roam149 Website





Roam149 Banner



From 2021-2022, I served as the creative director & designer to develop preliminary design concepts as an effort to build funding interest.  This helped to complete rounds in preparation to fund cross-functional team ops for 2023.


Preliminary Logo Design Options



Preliminary Print Design Concepts for Flatiron Bill Postings



Prelimary Design Concept for Front Door/Entrance Design



UI Design Deliverables for 7” navigation screen on indoor running simulator