Product Design, Art Direction, Color, Materials for Lanvin

Clients: Lanvin
. : or : . is the visual mark to represent design work directed by .idk. and the design studio .TRiDOT.


“FREECOAST” is a movement and conversation launched by artist and creative director .idk. (head of Tridot Design Studio). It seeks to bring awareness to Cape Coast, Ghana, and Freetown, Sierra Leone -- two cities that carry historic components of trans-atlantic slavery. The mission employs elements of racing (e.g. F1 racing) as the ‘canvas’ to initiate open dialogue about race relations. F65 is the centerpiece of FREECOAST, an album written by .idk.

The Lanvin . : Racing Campaign was produced and launched alongside and as a part of the Freecoast campaign.

Design, Technical Applications, Art Direction, Color, and Materials for Lanvin Race Suits - Home (Black) & Away (White)

Artistic/Creative Direction: .idk.
Designed with Lev Diamond, Lanvin
Creative: Mustafa Gardizi
Photo: Levi Berlin
Project: Dominique Pierrot, Lanvin

Design, Technical Applications, Art Direction, Color, Materials for Lanvin | Mercedes-Benz AMG 190E Evo II

Artistic/Creative Direction: .idk.
Designed with Lev Diamond, Lanvin
Creative: Mustafa Gardizi
Photo: .idk., Self, Race Service
Project: Dominique Pierrot, Lanvin

Design, Technical Applications, Art Direction, and Color for Lanvin Formula Car

Artistic/Creative Direction: .idk.
Designed with Lev Diamond, Lanvin
Creative: Mustafa Gardizi
Photo: The Yen House, Self, .idk., Race Service
Project: Dominique Pierrot, Lanvin